Haier and Waterline have announced a new partnership focused around Haier's premium Series 6 built-in range – a collection that comprises ovens, hobs, hoods, refrigerators, and dishwashers that use connectivity, the hOn App and AI to offer tailor-made solutions for the modern home.
Waterline, which is part of the Crown Imperial Group, is the UK’s largest supplier to the independent kitchen specialist sector, and it is expected that the new partnership will see Haier accelerate its planned growth within the kitchen specialist market. Stock will be held in three locations, backed by a national distribution service to cover 99% of postcodes in England, Scotland and Wales.
Dan Halfpenney, head of kitchen trade at Haier Europe, said: “After a very successful launch of Haier at the KBB show earlier this year, this partnership with Waterline will help us accelerate our planned growth within the kitchen specialist market. Haier’s premium Series 6 built-in range has been designed specifically for the new kitchen market. Haier has had really strong stock levels over the past 18 months and this, combined with the further innovation and new products coming through in the next couple of years, I genuinely believe will make customers rethink about the appliances they plan into their new kitchens."
Rob Taylor, sales director of Waterline, commented: “With our wealth of experience and knowledge of this market, and ability to stock in depth, along with our dedication to providing speed of service, the brands have true synergies and complement each other... a perfect fit for both brands. We are thrilled to be working with such an innovative global brand. It’s crucial for our retailers to have the competitive edge and we are pleased to be able to deliver the latest in connected appliance technology.”