Why manufacturers are increasingly offering whole house solutions

InsightFeatures Thu 2nd Mar 2023 by Nicola Hanley

Why manufacturers are increasingly offering whole house solutions

Why manufacturers are increasingly offering whole house solutions

Feature by Nicola Hanley | Thu 2nd Mar 2023

Nicola is an award-winning journalist who has been writing about interiors for 15 years. A former editor of Essential Kitchen & Bathroom Business magazine, she has also worked in PR and is now a freelance writer specialising in kitchens, bathrooms and bedrooms. More

With consumers opting for blended living solutions for a cohesive design throughout the home, Nicola Hanley talks to five manufacturers who are looking beyond the kitchen to help retailers become one-stop shops. 

The way we live and work in our homes has changed faster over the last few years than ever before. With working from home and open- and broken-plan living now commonplace, homeowners are demanding more from their interiors and increasingly looking for whole house solutions. 

Available in 10 gloss finishes, including Grey Silk, pictured, Crown Imperial’s contemporary Furore range can be used in kitchens, bedrooms, living and work spaces for a co-ordinated design solution

“The trend for fusion living has grown in recent years, as consumers look to create holistic designs across shared spaces. Social media platforms have been a popular place for people to showcase entire house updates, highlighting the demand for seamless, organised rooms that flow on every level,” says Tony McCarthy, commercial director at Crown Imperial. Looking to help retailers capitalise on the trend, Crown Imperial now offers a variety of furniture for kitchens, bedrooms, living and workspaces. “It’s all available through a central design palette to ensure a harmonious style throughout the home,” continues McCarthy.

With multifunctional rooms becoming increasingly popular, Crown Imperial’s contemporary Zeluso range allows clients to match bedroom and home office furniture within one space. Here, matt Midnight Blue floor-to-ceiling wardrobes and over-bed storage is combined with a white desk and units

For French manufacturer Schmidt, offering a whole home solution has been a no brainer. In addition to its kitchens, it also provides furniture for dressing rooms, bedrooms, bathrooms, studies, dining and living rooms as well as hallways. “The whole house solution has become increasingly more attractive to consumers as they now expect more from their inside spaces,” says Tamara Heller, marketing operations manager for Schmidt UK. “They want their homes to work hard for them, whether this means creating a multifunctional kitchen-diner that can be used for home working or a master bedroom-cum dressing area.

French kitchen manufacturer Schmidt, which offers complete home interior solutions, joined forces with Christian Lacroix Maison to create eye-catching prints to personalise its furniture. This made-to-measure dressing room combines the “Prête-moi ta plume” pattern with La Vie en Rose and Nano Black colours

“We see other rooms now as an extension of kitchen trends in terms of colour, pattern and print and it makes sense to invest in products and solutions from one manufacturer who can offer a desirable one-stop shop.”

In this contemporary open-plan design from Schmidt, the office is separated from the kitchen and living room by on open storage unit. Creating an L-shaped run, the desk is complemented by Mossa Green and Stone Grey open shelves and drawers, which also feature on the window seat

The company is also keen to help retailers offer consumers personalised interiors through its Home Design by Schmidt. “Our designs are created to make the most of every inch too, with every millimetre used in the most efficient way. This ensures our retailers are able to offer customers the most aspirational and inventive solutions for their home, whatever their needs and desires," continues Schmidt UK’s Heller.

Designed to offer a ‘total living solution’, Scavolini’s Libra collection is perfect for open or broken-plan designs. Featuring Cuvée ribbed glass doors with a 1.2cm-thick Cuvée matt glass top, the living room furniture seen here blends beautifully with the kitchen units

Keen to help designers create holistic schemes, Scavolini was another early advocate of whole house solutions. “Making sure a house works as a whole is always more visually appealing, hence the demand for a cohesive feel throughout the home,” notes CEO Fabiana Scavolini. The Italian company has extended several of its kitchen collections to include furniture for bedrooms and living rooms and has also applied this idea to bathroom furniture, too. “This means that it doesn’t matter if homeowners renovate the kitchen first and the bathroom six months later, because there will always be a strong visual connection between the spaces."

Created in collaboration with designer Vittore Niolu, Scavolini’s Formalia furniture has been designed for use in kitchens, bathrooms, living and offices spaces. The home office solution seen here is built around a PET base unit and sliding door in Rain and complemented by a Status wall system in Rust. The desk is made from Botticino-coloured Unicolour laminate

Mereway Kitchens has also extended its offering to provide furniture for other rooms in the house. “We have seen an increased appetite for a streamlined, clutter-free look throughout the home. Matching a new kitchen to other rooms, including entertainment rooms, home offices, utility rooms and bedrooms creates a cohesive, seamless and on-trend look. Versatility is key,” says managing director Mark Mills. "We not only manufacture kitchens but home office solutions, bedrooms and home entertainment solutions so we can ensure our retailers have everything they need to meet the demand.”

Clients can seamlessly blend their kitchen and living room furniture with Mereway’s wall-hung Slab media unit, which is seen here in Graphite Grey

Designed with versatility in mind, Mereway’s minimalist handleless Slab furniture, which is characterised by geometric lines, can be used in and out of the kitchen. It is seen here in Textured Anthracite and Textured Blanco

For Ashleigh Hanwell, senior designer at PWS, the pandemic has helped drive the trend for whole house solutions, particularly home office products. “Since Covid, there has been a recognised demand and increased ability to work from home and that has definitely contributed to the growth of home office furniture,” says Hanwell.

This stylish home office features storage from PWS’ Shaker-style Mornington Beaded range. With an ash-grain finish, it is pictured in Dust Grey with Harton Nickel knobs and cup handles and a Strata Quartz Marbled White worktop.

For those not fortunate enough to have a dedicated study or home office, integrating work stations into kitchens, living areas and bedrooms has been essential. However, doing so in a stylish way that doesn’t impact family life has proved challenging. Last year PWS extended its bedroom and office furniture collections to meet this requirement, with popular ranges including Mornington Beaded and Hunton now available in its office and bedroom offerings. “We have an in-house design team that can plan displays for showrooms and also a customer designer that can visualise any plans,” Hanwell says.

PWS’ Hunton Edge furniture in Georgian Red transitions effortlessly into home office spaces. Seen here with brushed brass backplates and Strata Quartz Pietra Auburn worktop, this smooth painted door has a narrow surround

Tags: insight, features, whole house projects, crown imperial, scavolini

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