Design focus: The enduring popularity of bold botanical bathroom walls

BathroomsFeatures Thu 3rd Aug 2023 by Emma Hedges

Design focus: The enduring popularity of bold botanical bathroom walls

Design focus: The enduring popularity of bold botanical bathroom walls

Feature by Emma Hedges | Thu 3rd Aug 2023

Editor of KBBFocus Emma has been writing about design and interiors for over 25 years. A former editor of Essential Kitchen & Bathroom Business magazine, her work has been published in a wide variety of leading trade and consumer titles. More

Homeowners wishing to personalise their bathroom space and transform it into a sanctuary can't get enough of botanical walls – and nor can retailers in their showrooms, says Emma Hedges.

Leafy palms, delicate fronds, lush vegetation, vibrant jungle themes – whatever spin you want to put on it, consumers still can't get enough of botanical bathroom walls. As a trend, it's been around for while now – to the extent that you might have thought it would be on the retreat. So why are homeowners still transfixed?

Saint Jardin Jungle Porcelain – the latest addition to tile and stone specialist Lapicida's portfolio – features a vibrant pattern of wild jungle leaves against a midnight background, a design that's perfect for creating statement feature walls

"Botanical bathroom walls are inspired by nature and enable you to bring the outside in. Adding elements of greenery, from tropical plants to leaf motifs, can instantly enhance a bathing space," says Richard Skeoch, director of tile retailer Hyperion Tiles. "The ability to get creative with a variety of patterns, including wall murals, has captured the consumer imagination. We've also found that a botanical wall creates a visual statement that will appeal to customers who visit your showroom."

Tropical Oasis mural at Hyperion Tiles comprising three eight-tile panels

"Consumers are looking for a change when it comes to bathroom décor," agrees Showerwall product manager Steph Harris. "Bold botanical prints are currently a part of this change due to their uniqueness and ability to transform a space."

Showerwall's Botanical bathroom acrylic waterproof decorative wall panel

There's no doubt that a stunning feature wall can bring an instant sense of individuality to a bathroom scheme, but Harris thinks there may be more to it than that. "In a post-pandemic era, we've all had to drastically adjust to new ways of working and living," she says. "These changes have spilled over into the way people think about designing their homes. This means interior design is no longer just about aesthetic appeal. While this will always be at the core, individuals are now also concerned with their feelings towards what they want to achieve in their houses. In the case of the bathroom, people want to create a sanctuary that they can relax in and escape to."

Showerwall's Foliage acrylic bathroom wall panel

At the Cevisama tile fair in Valencia this year tile manufacturers were expanding on the botanicial theme with striking décors enabling homeowners to create feature walls that work particularly well in bathrooms.

Brand new from Spanish tile manufacturer Keraben are Idyllic Decor Cold tiles featuring an eye-catching design with lush vegetation against a shining gold background

Also on display was the Oasis range of porcelain tiles from Realonda in a hexagonal 28.5×33 cm format, with the base in bluish green tones (Oasis Aquamarine) mixed with a graphic decoration inspired by the tropical trend

Ceracasa was showcasing the range of its new décors, with many of them botanical and floral designs, often featuring exotic birds and animals

Many of the stands at Cevisama demonstrated that the trend for patterned tiles is starting to verge on a decorative 'wallpaper' look, but a key element was that they all made for dramatic displays – a fact that hasn't been lost on many retailers.

"These wall designs add a unique touch to a showroom display as the prints are created to stand out," says Showerwall's Steph Harris. "We offer retailers the chance to showcase our wall panels using our handy display stands. Our designs include a range of acrylic panels which have been inspired by the beauty of nature, all of which feature leafy greens for a soothing backdrop for basins, baths, and showers."

Showerwall's Plant Wall acrylic bathroom wall panel

Retailers also have the opportunity to work with Showerwall for an in-situ full shower enclosure or bath display using full-size panels, allowing customers to get a clearer idea of how their chosen panels will look in their bathroom. 

Colchester-based retailer G&M Plumbing & Heating has installed a Showerwall display in its newly revamped showroom and sales director Chris Barnes says he and his team are delighted with feedback from customers. "It's a new display that went up about four weeks ago, but it's created an instant wow factor in the showroom," he says. "In fact, we've sold two whole orders as per the display, and as we speak we're putting up another one like it."

G&M Plumbing & Heating's showroom display featuring Showerwall's Bromelia acrylic bathroom wall panel

Tags: bathrooms, features, bold botanical bathroom walls, tiles, wall panels

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