Why consumers can't get enough of Matt Black in the bathroom

BathroomsFeatures Tue 31st Oct 2023 by Sally Smith

Why consumers can't get enough of Matt Black in the bathroom

Why consumers can't get enough of Matt Black in the bathroom

Feature by Sally Smith | Tue 31st Oct 2023

Sally is a freelance interiors journalist with over 10 years' experience, specialising in kitchens and bathrooms. She contributes to many of the national home and interiors publications, and has a background in both consumer and B2B PR. More

Sophisticated and super stylish, Matt Black fixtures and fittings have revolutionised the bathroom – Sally Smith takes a look at the latest launches and finds out from the experts about the best ways of integrating this industrial-inspired look.

With customers' confidence in their interior design choices reaching new heights, the demand for Matt Black brassware in the bathroom has seen a meteoric rise in recent years. This new ‘neutral’ adds an edgy and opulent accent to any bathroom scheme from a simple monochrome look, to something more maximalist.

Grohe has extended its Colour Collection to include a new premium Matt Black finish. This Even Dual Flush Plate in Phantom Black is suitable for vertical and horizontal installation with an anti-fingerprint surface using an enhanced lacquer-coating making fittings more resistant against corrosion, fading and scratches

"Black is a colour that has always played a huge role in the world of design, be it fashion, art or interior design," explains Patrick Speck, leader, Lixil global design, EMENA and Grohe UK. "Despite its boldness, it is a neutral shade that is versatile and easy to combine with more vibrant colours to balance them out. Matt Black brassware has all the ingredients to transcend short-term trends and to become a timeless classic. Designers can make a big change with small details like black taps or shower solutions matched with bathroom accessories."

Crosswater’s 3ONE6 Lever Tall Basin Monobloc in Matt Black is ideal for use with countertop basins and for bathrooms with a contemporary look – with a single lever that controls both temperature and flow, it makes a sleek addition to any bathroom

Richard Ticehurst, brand expert at Crosswater, has definitely seen a significant rise in demand. "We’ve seen Matt Black brassware and accessories become one of the top finishes favoured by interior designers and homeowners alike," he says. "Matt Black is extremely versatile and complements a variety of colour schemes, materials, and interior styles, offering a sleek and contemporary look."

He adds: "In bathrooms where lighter colours dominate and the instinct is to go bright, Matt Black is the ideal shade for brassware and accessories providing an instant style that balances the space as well as offering eye-catching interest, encompassing both trend-led and timeless design."

Hansgrohe Vernis Shape single-lever basin mixer 190 tap in a Matt Black finish includes a pop-up waste set – a great fit for a minimalist design, with three heights available to suit different washbasins, with matching showerheads and controls also available

Matt Black taps and shower fixtures are the ideal solution for customers wanting to move away from chrome brassware and add a point of difference to their scheme. Sarah Evans, head of product marketing for Hansgrohe UK, says: "Incorporating Matt Black brassware can give a new level of luxury and designer-feel to the bathroom and this has undoubtedly contributed to its continued popularity. Due to this sustained increase in the demand for Matt Black brassware we have expanded many of our product ranges to come in this finish as standard. This includes our Logis tap range, now available as standard in a sleek Matt Black finish and it’s a great choice to create a fresh look."

Villeroy & Boch Dawn single-lever basin mixer in Matt Black is a modern shape that would fit well in either a contemporary or more transitional bathroom, and can be combined with the rest of the range, for a cohesive look

Giving customers a wide variety of brassware finishes to choose from also allows for greater design options and creativity for designers within the bathroom setting. Lena Wilhelm, product manager for taps & fittings at Villeroy & Boch, says: "Historically, the tap options available to customers have been very limited to mainly chrome so it is no surprise that the black trend has stood the test of time. The adaptability of the Matt Black finish is one of the key reasons why we offer it across almost all our taps and accessories. It’s classy and chic and can be used as a neutral or to make a focal point. One of its key attributes is that black flatters any high-quality material and emphasises shapes, surfaces and textures."

The Dornbracht Tara wall-mounted basin mixer and spout in Matt Black have been perfectly matched with the Tara shower pipe with shower mixer creating an industrial-vibe in this bathroom

Matt Black brassware offers exceptional versatility, making it particularly suitable for contemporary looks. Designers can create striking contrasts in a bathroom by pairing Matt Black fixtures with the classic white elements. Stefan Gesing, CEO of Dornbracht AG & Co KG, has seen a change in consumers' perceptions and use of black in their homes. "There has always been a slight wariness about using black in interiors but a bathroom offers the perfect space to be brave and use bold, deep colours. Monochromatic design schemes will always be a popular choice and Scandinavian-inspired design has made the use of black as an accent colour really popular. The boldest schemes will be those where the Matt Black touches really stand out."

The Berio Matt Black deck-mounted monobloc single-lever basin tap is part of PJH Bathrooms’ range of Matt Black fixtures and fittings that includes floorstanding bath taps and thermostatic mixer shower controls and shower head alongside push button flush plates for designers to create a cohesive look in a bathroom

Richard Eaton, brassware product manager at Bathrooms to Love by PJH, has also seen a continued uplift in sales. "Matt Black options have been good sellers for a while now and this trend is still strong, as the demand for industrial-inspired and monochrome design themes continues. The bold and striking effect of tactile Matt Black finishes with crisp white ceramics creates striking bathroom schemes and gives rise to desirable clean contemporary looks."

A cutting-edge slimline showerhead from RAK Ceramics with matching Matt Black shower with a tempered glass panel will add a feeling of luxury for a customer looking for a spa-style bathroom. Sleek in design, the valves can be chosen with a square or round handle and as a single or dual outlet

Ben Bryden, sales & marketing director at RAK Ceramics UK, says: "Matt Black brassware is very easy to match with a range of colour palettes and gives the bathroom a real lift, making this a great option for retrofit projects. Combining Matt Black brassware with a black washbasin and white sanitaryware elsewhere will create a striking monochrome look."

The Riobel Paradox freestanding bath shower mixer with tap and hand shower in Matt Black creates a stylish centrepiece in this bathroom made from high quality brass with a black finish, standing 799mm in height with a 344mm tap projection

The designers at JTP have seen their customers becoming more adventurous with their design choices. "Matt Black brassware is an easy way to add elements of personality to a bathroom," says Jeevan Seth, founder & director of JTP. "The clean lines and dark finish creates a minimalist and visually appealing look that will complement various interior design styles. We would always recommend coordinating any Matt Black fixtures with other bathroom elements, such as the vanity, mirror frame or lighting. And if customers are not ready for a full bathroom makeover, designers can start by introducing Matt Black accents."

An all-in-one shower solution from JTP, their Hix Matt Black square all-in-one shower column has two Outlets, adjustable riser and multifunction shower handle. It features a dual-outlet valve, a rainfall shower head and an adjustable riser rail


Tags: bathrooms, features, matt black, fixtures, fittings

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