Howdens expands into fitted bedroom category to support tradespeople

IndustryNews Fri 8th Mar 2024 by KBBFocus

Howdens expands into fitted bedroom category to support tradespeople

Howdens expands into fitted bedroom category to support tradespeople



Kitchen supplier Howdens has announced its expansion into the fitted bedroom market. This move marks a significant milestone for the company, as it reinforces its commitment to provide trade customers with more opportunities to win work and expand their businesses.

Howdens has introduced 5 new ranges in multiple decors, to suit every style and budget, with stock carried at each of its 800+ depots. Quick and easy to fit, they come with a 25-year cabinet guarantee for confidence that they are built to last. Tradespeople will also be able to take advantage of Howdens' free planning and design service, which has been expanded to include the new bedroom category. This service will support tradespeople in inspiring their customers to choose the new ranges. 

With the introduction of fitted bedrooms to the product portfolio, Howdens says it aims to further streamline the procurement process for their trade customers, offering a seamless one-stop solution for both kitchen and bedroom jobs.

Ady Heaton, head of design at Howdens, said: "We are thrilled to introduce fitted bedrooms to our product ranges, bringing Howdens’ quality and expertise in kitchens into a new area within the home, and providing our trade customers with even more options to grow their offering to meet their clients' needs. This addition to our product offering enables our trade customers to win work beyond the kitchen with a choice of bedroom designs all available from local stock.”

Howdens’ fitted bedrooms are said to be high quality and easy to fit, available in a variety of finishes, from more traditional, Shaker-style finishes like Bridgemere, to more sleek, modern finishes such as Hockley Mirror Gloss. The colours available range from rich Navy to light, serene colours like Porcelain and Dove Grey. The fitted bedrooms are now available in all UK depots, and can be viewed at either of Howdens’ Expo sites in Raunds, Northamptonshire, or Howden, East Yorkshire.

Tags: industry, news, howdens, fitted bedrooms, ady heaton

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