TruBlue, the KBB cloud-based, quoting and business management solution is looking to capitalise on its debut appearance at KBB Birmingham, which it has hailed a ‘great success’.
Over the period of the trade show, TruBlue says it ‘smashed’ its target to sell 200 licenses, selling 250 in total, across 77 different companies. Out of these 77, around 20% are manufacturers who will host their catalogues on the platform. The success over the show period equates to a 90% conversion rate, and in addition to the 250 licenses sold, TruBlue has a further 200 leads to follow.
Since forming in August 2023, TruBlue now has more than 500 manufacturer brands on board, and 530 users.
Leigh Martin, TruBlue managing director, said: “We were so busy. We literally didn’t stop for the four days, with the whole team constantly demonstrating across all our available devices.
“Universally, people just seem to love the application – they love how easy it is to use, they love the modern interface, they appreciate our pricing structure, and already, they trust us – our word-of-mouth growth demonstrates that fact."
TruBlue says it is now aiming for even greater success at the next show, and in the meantime, using the momentum to push the brand forward to the next level.
