Premium kitchen water place specialist, Blanco, has announced it will be continuing its UK ambassador activities for another year with TV presenter, Laura Hamilton, and TV personality and architect, Laura Jane Clark, pictured. The expert ambassadors will continue to work alongside Blanco on a consumer and trade-facing media campaign to highlight the brand’s range of products and the benefits they bring to homeowners, kitchen retailers and designers. With a primary focus on the new Blanco CHOICE drink system, as well as highlighting the overall benefits of a Blanco UNIT, the ambassadors' expertise will continue to be showcased across social media, consumer and trade print and online publications in the homes, lifestyle and KBB sectors.
Blanco’s plans to proceed with the ambassadors will see Laura Hamilton work with the brand on the consumer-facing activations, to help homeowners realise the benefits of a Blanco UNIT, while Laura Jane Clark will span both trade and consumer campaigns, with her design expertise used to educate these audiences on how Blanco products fit into a kitchen renovation. The renewed activity with both ambassadors commenced at the Ideal Home Show in April, with Laura Hamilton running a takeover of Blanco’s Instagram channel and Laura Jane Clark featuring in a brand sizzle video, and making a presentation to kitchen retailers at a VIP event.
Tamsin Mills, brand communications manager at Blanco, said: “We’re passionate about the role of the water place in kitchen design and our ambassadors do a fantastic job of communicating the benefits of the Blanco UNIT in a warm and relatable way. Our ambassadors are part of our wider strategy to firmly embed the Blanco brand into consumer channels and give our trade customers the tools they need to communicate the benefits of Blanco products to homeowners.”
