VitrA and Ideal Bathrooms have announced a new strategic partnership, which will see the distributor become the largest UK stockholder of VitrA’s Bathroom Collection. It includes ranges such as S20, Zentrum, Milton and Layton, as well as new V-Fix frames and popular brassware ranges Minimax S and Solid S, in addition to the new Flow Line range with V-SuperFix technology.
The Turkish bathroom manufacturer has also announced the return of its popular S50 range due to ‘widespread demand’. It includes 16 products, as well as an extension to the range with washbasin units available in three sizes. The units feature a minimalist, handleless design and are available in high-gloss white, anthracite, and golden oak. Within the new partnership agreement, Ideal Bathrooms will have the exclusive distribution rights for the entire S50 range.
The new partnership has been described by Ideal Bathrooms as marking ‘a significant milestone’ in its long-standing relationship with VitrA, which has spanned over 15 years.
Ideal Bathrooms customers can place orders 24/7 and it says it offers 99% UK coverage with next-day delivery.
Sam Cooke, VitrA's head of independent retail, said: "We are delighted to be entering this new phase of working with Ideal Bathrooms. Ideal Bathrooms have a fantastic service proposition and we are confident that this collaboration will bring significant benefits to our retail customers."
Will Hickman, sales and marketing director at Ideal Bathrooms, said: “Realigning our strategic partnership with VitrA on their bathroom collection range marks a significant milestone for Ideal Bathrooms. As the exclusive distributor of the S50 range, we are thrilled to offer our loyal customers access to this high-quality and versatile collection. This relationship reinforces our commitment to providing exceptional value and innovation in the bathroom market.”
