British kitchen furniture manufacturer Masterclass Kitchens has announced the launch of 5 brand-new storage and design features that include a breakfast cupboard, a butler’s pantry, an integrated laundry bin, integrated spice racks and drawers. The company says the feature products have been carefully developed in direct response to the invaluable feedback received from its kitchen retailer network, and that this launch reaffirms the brand's 'commitment to innovation and exceptional customer satisfaction'.
Masterclass Kitchens' latest product launch follows the success of the Breakfast Dresser with bi-fold doors, expanding the range to include a deeper version that allows customers to house toasters, coffee machines, and more within the space. What’s more, the XL Breakfast Dresser has had a surge in popularity on TikTok thanks to a successful marketing campaign in August 2024, amassing over 280,000 views and 22,000 likes.
Another addition is the larger capacity VelaBin options, capable of holding up to 84 litres of waste within a 600mm-wide cabinet. This range also includes a laundry VelaBin with air circulation holes, perfect for utility room setups.
Steve Tough, group sales director at Masterclass Kitchens, said: "We believe that these additions will bring significant value to our retail partners' businesses, meeting the evolving needs of today’s customers. Our commitment remains to support their success with exceptional products and services."
