Grohe has announced its plans to open its first UK Specification Hub in London at the Business Design Centre in Islington by the end of 2024.
The new space will predominantly allow A&D customers to see the Grohe portfolio first-hand, including its premium sub-brand, Grohe Spa. Alongside bestselling products, there will be plumbed-in shower systems for live demonstrations as well as Sensia Pro shower toilets, brassware, accessories and Colour Collection finishes.
The Specification Hub will be managed by the Grohe UK sales and projects team on an appointment basis. The space will be also utilised by the wider UK team for events, training demonstrations, and product launches.
Chris Dodds, leader, UK & Ireland, Lixil EMENA said: “The opening of our Specification Hub in the Business Design Centre is a strategic step in our plans for the projects sector, which is growing at pace in the UK and Ireland. We understand the value and importance of providing a space that offers our customers a tactile experience with our products ahead of specification, and now is the right time for us to invest in a dedicated space for our A&D partners within the UK. We’re continuing to expand our premium and professional product offering and this space will offer a new touchpoint for our partners and prospective customers who want to learn more about Grohe’s unique innovations.”
