Premium appliance manufacturer Miele has announce that it will be opening a new Miele Experience Centre at No 25 Wigmore Street, London, in March 2025. The new 3,000sq ft corner location, in the heart of London’s West End, will serve as a hub for both Miele’s customers and kitchen retail partners, offering an opportunity to experience the brand’s full range of innovative appliances in an immersive environment. The new location replaces the current Experience Centre on Cavendish Place, which will close in March.
John Pickering, MD of Miele GB, said: "Wigmore Street has long been recognised as a premium destination for kitchen design in London, making it the ideal location for our new Experience Centre. This investment represents our continued commitment to delivering world-class experiences for both our customers and our kitchen retail partners. At Miele, we believe in empowering our trade partners by providing them with a resource where they can confidently send their clients for VIP treatment, expert advice, and hands-on experiences with our products.”
Customers will enjoy live cooking demonstrations from Miele’s team of home economists, gain in-depth insights into the products, and attend Kitchen Discovery Classes, where they can learn first-hand how Miele appliances can transform their cooking.
Miele says it is committed to maintaining its strong partnership with kitchen retailers, as 'a significant number of visitors to Experience Centres are introduced through these valued partners'. The new Wigmore Street location is designed to further enhance this relationship by serving as an extension of the retailer's offering.
