Premium domestic appliance manufacturer Miele unveiled its latest top-tier products across washing machines and tumble dryers at IFA 2024 in Berlin, and shared new insights into its pioneering circularity projects, aimed at enhancing the reparability and reusability of appliances, components, and materials.
The W2 and T2 Nova Edition, which will be launching in the UK in 2025, are Miele's latest washing machine and tumble dryer models, and boast several cutting-edge features. These include shorter cycle times, enhanced loading flexibility, a sleek design, and convenient features such as automatic activation when approached and one-touch door opening. The standout innovation is the InfinityCare honeycomb drum – the world’s first 'ribless' drum.
Traditionally, drum ribs have been considered essential for agitating laundry during cycles. However, this motion can also increase wear on fabrics. Dr Markus Miele, executive director and co-proprietor, highlighted the breakthrough: “Our engineers have resolved this issue with a carefully calibrated rotation rhythm, which efficiently moves laundry using only balanced pendulum motions.” The T2 Nova Edition dryer features a new wool programme and can dry up to 4 kg of laundry in just 49 minutes.
Rebecca Steinhage, executive director of human resources & corporate affairs, outlined Miele's commitment to sustainability and resource conservation. Among the pilot projects, Miele is collaborating with a partner in the Netherlands to sell refurbished washing machines. In another project spanning 5 countries, the company is testing consumer acceptance of reconditioned electronic modules as an alternative to new spare parts for repairs. According to the company, initial results are 'promising, with a high level of acceptance for circular domestic appliances'.
Pictured from left to right: Rebecca Steinhage, Dr Markus Miele and Dr Reinhard Zinkann.
