Kitchen appliance brand Belling has announced the launch of its new and improved collection of Cookcentre and Farmhouse range cookers, which it says have been significantly overhauled following investment in bespoke tooling with a new manufacturing partner. Designed by Belling’s UK team, the new product specifications are said to be a reflection of years of consumer research, as well as improvements to quality and materials.
Investment by parent company Glen Dimplex Home Appliances with the new manufacturing partner has allowed Belling to enhance its production capabilities and introduce innovative features to its range cookers.
The new collection comprises 90cm, 100cm and 110cm models across dual fuel, electric and induction, and in a choice of contemporary or classic styles to suit every kitchen design. The Belling Cookcentre, pictured, has a contemporary aesthetic with a sleek and minimalist design, while the Belling Farmhouse features a classic range cooker aesthetic, for those who prefer something more traditional.
Both models come in a choice of fuel type, including electric ceramic, electric induction, and dual fuel, as well as a choice of colours, including black, cream, anthracite and stainless steel. They also boast a variety of features which the brand believes will make them a profitable option for retailers.
Steve Dickson, head of marketing & innovation at Belling, said: “We have listened to our customers’ feedback and invested heavily to ensure that our range cookers meet the highest standards of quality, performance, and design. We've gone beyond simple updates; this is a complete overhaul of our range cooker collection. Designed in the UK and built with bespoke tooling, we've prioritised quality, innovation, and consumer needs to create what we believe are best-in-class appliances. We are confident this new collection will be a huge success with retailers and homeowners alike.”
