ISH returns to Frankfurt from 17th to 21st March 2025, and Eczacıbaşı VitrA, participating for the 21st time, is set to unveil its VitrA Grid product portfolio, acclaimed for its ‘mix-and-match’ versatility. Visitors to the VitrA stand will also discover the latest washbasins, fittings, and bathroom furniture. This year, VitrA says its ISH stand will bring its ‘Design for Life’ philosophy to life, inviting visitors to reimagine, rethink, and reshape the role of design in the bathroom. The SustaINdex project – an industry first in sustainability – will also make its debut at ISH, underscoring VitrA’s commitment to forward-thinking innovation.
VitrA's stand is designed in 4 distinct sections. VitrA Grid, which reshapes bathroom planning, streamlines space design by offering a wide range of solutions that cater to different styles, spaces, and needs. With a structured approach, it enables co-ordination both within and across collections. VitrA Signature, a series of timeless collections developed in collaboration with leading designers, transforms bathrooms into inspiring living spaces. In the innovation area, VitrA says it's inviting visitors to rethink the bathroom experience. Inspired by consumer insights, cutting-edge products redefine wellness and hygiene in the bathroom. Visitors can explore the Sense Hybrid washbasin and kitchen tap, hand and overhead showers, and bath and shower taps designed to stay cool to the touch.
The company's new messaging, ‘We are re-measuring the future,’ will be showcased in the sustainability focused area of the stand. VitrA will also introduce the SustaINdex project for the first time at ISH – an initiative developed in collaboration with universities. A first for the industry, SustaINdex pioneers a calculation methodology that holistically assesses the social and environmental impact of products throughout their entire life cycle. Using this approach, VitrA evaluates, grades, and continuously enhances the sustainability profile of its product portfolio.
Other innovations set to be unveiled at VitrA’s ISH stand include the V-Care smart toilet range, which blends design and comfort, SonicFlush technology, which harnesses the power of water for enhanced hygiene, and V-Fit, a newly developed installation set for concealed cisterns. VitrA will also showcase its 100% recycled ceramic washbasin (pictured) alongside a toilet seat made from 92% recycled raw materials, as well as all its latest bathroom brassware and furniture.
