Colchester-based bathroom manufacturer BC Designs has launched a new reward programme as the company looks to better support its bricks and mortar showrooms.
The new reward scheme will see retailers unlock additional trade discount if they display any of BC Designs' baths. Further trade discount can be earned by displaying any of the following: Brassware (Chelmsford and/or Victrion), Victrion Ceramics, any Cian or copper basin and one of the newly launched vanity units. Any non-displaying customers will be offered standard 40% trading terms.
Adam Smith, national sales manager at BC Designs, said: “We know 2024 was a tough trading year for many of our retailers and that consumers are taking longer to make considered purchases such as bathroom renovations. Having spoken to many of our retailers, what is clear is the need for manufacturers like ourselves to support them with better trading terms to keep their profit margins strong and have further flex to offer discounts to secure sales should they need.
“This feedback has been invaluable and has resulted in the launch of our retailer reward programme, where retailers can secure more favourable trade discounts should they choose to display a range of BCDesigns products. While baths remain our core product, as reflected in the reward scheme, our expanded portfolio can be used to secure preferential trade terms."
For more information on the new reward scheme, retailers can talk to their dedicated salesperson or contact Adam Smith.
