Bathroom and kitchen solutions manufacturer Grohe has revealed it is returning to Milan Design Week 2025 with a new immersive experience in one of Milan’s most historic locations: The Garden Senato. Located at Via Senato 14 in Milan’s fashion district, the garden blends historical charm with contemporary design, making it a high-profile venue for cultural events and exhibitions – the ideal venue for the Grohe Aqua Gallery.
Following on from the brand’s previous success with the Red Dot 'Best of the Best' awarded Grohe SPA installation at the Palazzo Reale during Milan Design Week 2024, Grohe will transform the Garden Senato into an immersive exhibition space from 8th -13th April.
“Guided by Grohe’s brand purpose of ´Pure Joy of Water´, our design philosophy, and Fuorisalone 2025’s theme of ‘Connected Worlds’, we’ve curated a unique exhibition that offers compelling insight into the innovation, design, and development of our products,” said Patrick Speck, leader, LIXIL Global Design EMENA.
Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation blends indoor and outdoor elements. Nestled within the secluded garden is an Aqua Atelier space for reflection and the creation of an Aqua Poem. The adjacent Aqua Bar is constructed from recycled bottles, and highlights the environmental impact of single-use plastics and the growing issue of water pollution.
Within carefully curated spaces, the Grohe Aqua Gallery will showcase Grohe products as both efficient objects (Function) and crafted artifacts (Form) that deliver meaningful water experiences (Impact). Visitors can explore how these products create a bridge between humans, water, and the environment.
