Grohe, the global brand for bathroom solutions and kitchen fittings, says it is celebrating an 'incredibly successful' outing at ISH 2025, the world's leading trade fair for HVAC + Water. The event attracted an impressive 163,157 visitors, surpassing the attendance of 2023 and solidifying ISH as a pivotal platform for industry professionals.
Bijoy Mohan, leader LIXIL International, said: “Even in a challenging market, we continue to invigorate the industry with forward-thinking solutions like Grohe Purefoam and the Grohe Rapido Heat Recovery shower system, setting new standards for modern bathroom experiences... The overwhelmingly positive response at ISH reaffirms that we are on the right path – delivering not just products, but meaningful solutions that shape the future of ‘Pure Freude an Wasser’.”
At ISH 2025 Grohe was highlighting:
* Grohe's first foam shower: One of the standout attractions at the brand’s booth was Grohe Purefoam, an innovative foam shower technology that elevates the showering experience. By enveloping the body in a soft, warm foam, Purefoam introduces a new dimension of multisensory showering, marking Grohe’s expansion into the European beauty and wellness market.
* Rethinking resource consumption: As part of its ongoing mission to promote water and energy conservation, Grohe showcased its Rapido Heat Recovery shower system. This concealed system harnesses waste heat from used water to preheat incoming cold water, significantly reducing energy consumption while maintaining a pleasant showering experience.
* Grohe Colour of the Year 2025: In response to the growing trend of customisation, Grohe invited visitors to participate in selecting the Grohe Colour of the Year 2025, which will be introduced later this year as a Limited Edition. The winning choice was Concrete, a refined neutral shade that blends into contemporary interiors
In addition, Grohe offers a range of services to provide support for installers and make their day-to-day work easier. The Grohe+ loyalty program 3 offers product information, rewards, and support through one app, now available in Germany alongside other key European markets.
