Smiths Briten has announced its appointment as the UK distributor of the Lecico Design Series, strengthening its portfolio with a high-quality, design-led sanitaryware and bathroom furniture collection aimed at the lower to mid-tier trade market.
“Lecico is a brand we’ve trusted for decades. Their reputation for producing robust, well-engineered products is well known,” said Gareth Jones, trade director at Smiths Briten. “This partnership gives us an exciting opportunity to bring that pedigree to more showrooms and merchants across the UK under the Design Series umbrella... The Design Series lets us address a part of the market we weren’t currently reaching. All WCs are sub-£550 RRP including VAT, with furniture at equally competitive price points, making it an accessible yet design-forward choice for our customers.”
The Lecico Design Series has been carefully selected to complement Smiths Briten’s existing mid-market offering. The addition of Lecico’s Design Series allows Smiths Briten to offer more products in the lower to mid-price points, offering customers a compelling option with exceptional value. The sanitaryware offering covers a complete family of rimless WCs across the Layla, Zara, and Shani ranges. Options include standard and comfort-height pans, open and flush-to-wall models, back-to-wall and wall-hung pans, and a choice of wrap-over or slimline soft-close seats.
The furniture collection is made entirely from FSC-certified materials, offering both standard and compact-depth options in the Layla range. Available in six on-trend pastel matt finishes and Oak finish on the Zara collection, all furniture comes with Blum hinges, soft-close mechanisms, and design flexibility with countertop basins and traditional vanities. Matching bath panels complete the collection.
Smiths Briten is launching a comprehensive support package for Design Series dealers, including:
• A dedicated consumer brochure and POS materials
• Display showroom in Bolton where Smiths Briten customers can see the products in situ before buying
• Locator tools and social media support
• An annual loyalty rebate scheme for Design Dealers
Smiths Briten backs the Design Series with a lifetime guarantee on sanitaryware, 10 years on furniture and brassware, and a no-quibble replacement policy within the first 12 months, helping build immediate confidence in the brand.
“This isn’t just about products, it’s about a complete offer. From specification to display, aftersales and marketing support, we’re committed to making the Design Series a success for our partners,” concluded Jones.
