Paul Berryman on the Danesmoor Group's new Life Trade solution

Life Trade is a new complete kitchen and bedroom solution from the Danesmoor Group – Paul Berryman, head of Life Trade, reveals what's in it for trade professionals and independent retailers.

Q: What range of products does it offer?
A: At Life Trade we are pleased to offer over 30 door styles and more than 20 cabinet colours, across modern, shaker, and in-frame designs, meaning we offer styles for any project type. Our modern kitchen range offers sleek, contemporary cabinetry and our classic collection of shaker doors provides a timeless design whilst our in-frame styles can deliver that more refined English Classic look. In addition, we offer a full suite of internal solutions – ranging from clever storage and waste systems – all available from a single supplier. We are also able to supply a vast range of worksurfaces direct from our on-site manufacturing facility, plus sinks, taps and even appliances from some of the industry’s leading suppliers.

Q: How does it differ from Danesmoor Group’s current offer?
A: Life Trade represents a significant step forward within the Danesmoor Group, as it is the very first brand in our portfolio to offer fully assembled kitchens and bedrooms. Our products are made-to-order, premium cabinets that arrive completely assembled, with all internals, fittings, and frontals already in place, meaning there is no need for additional assembly work on site. This approach not only saves valuable installation time, but also helps projects run more smoothly, minimises disruption, and ensures a faster overall turnaround. By delivering cabinetry that is ready to fit, we enable our customers to complete jobs more efficiently, improve scheduling, and ultimately provide a better service to their own valued customers.

Q: What sets it apart from others on the market?
A: Quality and service define us. Our made-to-order cabinetry is crafted right here in the UK by a team of highly skilled craftspeople who take genuine pride in their work, treating every project as if it were for their own home. Each kitchen and bedroom is meticulously built and finished to the highest possible standard, ensuring durability and long-term satisfaction.

What truly sets us apart is our commitment to supporting retailers as a trusted, go-to partner. We don’t just supply products; we provide expert trade support at every stage, from the initial design consultation through precision manufacturing, right up to on-time delivery. Our goal is to make the entire process smooth, stress-free, and ultimately reliable, so our partners can focus on delighting their own customers without worrying about what’s happening behind the scenes.

Q: What support does it offer retailers?
A: Every single customer enjoys a personalised experience, carefully tailored to their unique needs, with the reassurance of specialist support guiding them every step of the way, from the very first interaction right through to the final delivery. Our approach combines the expertise of personal account managers who understand your business inside-out, with the commitment of dedicated customer service teams who are always ready to respond quickly and effectively.

We also provide free design support to help bring ideas to life, alongside flexible display rebate schemes designed to maximise your return on investment, and comprehensive after-sales care to ensure long-term satisfaction. Every aspect of what we do is built around one clear objective: helping our customers not only succeed but thrive and grow in a competitive market. We’re proud to go the extra mile, every time.