Ideal Standard launches first shower toilet into UK market

Ideal Standard has launched its new i.life E shower toilet into the UK market. Unveiled on its stand at ISH 2025, i.life E is designed to seamlessly blend modern design with a carefully selected range of comfort and hygiene features. 

It features a selection of shower functions, adjustable nozzle position and customisable water pressure and temperature – each available in three settings. It also benefits from an integrated dryer with adjustable temperature, a night light for added convenience, and a durable soft-close seat and lid. 

Other highlights include pre- and post-rinsing of the nozzle, a replaceable nozzle tip for added cleanliness, and a built-in descaling programme to prevent limescale build-up and enhance durability.  

Sven Ullrich, executive vice president marketing, product management and R&D at Villeroy & Boch, said: “i.life E perfectly exemplifies how the combined expertise of Villeroy & Boch and Ideal Standard drives meaningful product innovation. As Ideal Standard’s first shower toilet, it brings together practical functionality and contemporary design while perfectly complementing the Villeroy & Boch ViClean portfolio. By drawing on Ideal Standard’s manufacturing expertise and Villeroy & Boch’s deep knowledge in this category, we have created a shower toilet that delivers reliable quality and a well-considered set of features – offering an enhanced experience at an accessible price point.”