Abode appoints Keelea Badham as national account manager

Abode has appointed Keelea Badham as national account manager. 

Keelea has extensive experience from across the KBB industry, having held sales, design and showroom roles at Möben Kitchens, Kedleston Interiors and B&Q. For the past 10 years, she has focused on regional and national account responsibilities with Grohe and Franke Group, building strong industry knowledge. 

In her new position Keelea will support the growth of strategic partnerships and explore new opportunities to develop Abode’s position in the market. Keelea saidL “From sales and strategy implementation to negotiation and commercial development, I thrive on building connections and understanding customers’ wider objectives. Abode is a brand that consistently delivers on product innovation, design and service, and I’m excited to contribute to its continued growth in the kitchen and bathroom space.”

Peter Phelan, sales director at Abode, added: “We are delighted to welcome Keelea to the Abode team. Her expertise and relationship-focused approach will play an important role in strengthening connections with our customers and supporting the wider sales strategy. I look forward to working with her as we continue to raise the profile of the Abode brand.”