Imperial Bathrooms has created a new international website in order to serve its catalogue of overseas customers along with future export enquiries.
According to the company, the website has been designed to act as a one-stop resource for international customers, showcasing Imperial Bathrooms' full portfolio of designs in what it says is a clear, simple-to-navigate format. Products are grouped into 12 different categories, so they can be defined by colour or product type for added convenience. Aspirational lifestyle photography is used throughout the site and visitors are free to access detailed product specifications like measurements, finishes and colours, as well as filter the search function for more tailored results. The Wish-List function helps users build their own Imperial Bathrooms shopping cart of preferred products and the ‘Complete the Look’ facility helps to identify other products in the same collection that will serve to complement the aesthetic of the desired bathroom scheme.
James Stevenson, export director at Imperial Bathrooms said: “Launching our new export website is all part of our global strategy to take our business to the next level in terms of commodity-exporting over the coming months and year. We believe that pent-up demand in the marketplace is set to enable this area of the business industry-wide to make a strong recovery. Having a dedicated website that allows our multinational customers from all over the world to access our premium range of British bathrooms products will help to put us in a very strong, more accessible position moving forward.”
The new website can be found at: https://international.imperialbathroom.com/