Ross Buck joins BC Designs as ASM for London and the South

BC Designs has appointed Ross Buck as area sales manager for London and the South of England, reinforcing its commitment to supporting independent retailers and driving strategic growth across a key region for the business.

Ross brings extensive experience from across the KBB industry, with a strong background in premium bathroom retail. He spent 5 years with Ripples, progressing to director of Ripples Chelmsford, where he gained valuable insight into showroom operations, customer service and commercial decision-making. Having worked on the retail side, Ross understands first-hand the demands placed on independent businesses and the importance of reliable supply partners.

In his new role, Ross will work closely with BC Designs’ existing retail network while building new relationships across London, the Home Counties and the South of England. He will focus on developing sales across the brand’s award-winning portfolio of baths, brassware and furniture, as well as delivering product training, merchandising support and strategic growth planning for retailers.

Adam Smith, national sales manager for BC Designs, said: “Ross brings a rare combination of industry knowledge and retail experience. He understands exactly what showrooms need from a brand in terms of service, product margin and commercial support, and he shares our commitment to long-term partnerships. London and the South are strategically important regions for us, and Ross will play a key role in helping us widen our reach, strengthen relationships and continue the growth of the BC Designs brand.”

Ross added: “Having worked with BC Designs as a retailer, I have always respected the brand’s reputation for quality and consistency. This is a company that listens to its partners and understands how important trust and service are in today’s market. I am really looking forward to working closely with retailers across the region, helping them grow bathroom sales with products that are both commercially strong and design-led.”