Alku becomes the 'launchpad' for Hettich's FurnSpin technology in the UK

Alku becomes the 'launchpad' for Hettich's FurnSpin technology in the UK
Furniture fittings manufacturer Hettich has announced Alku, the kitchen brand of Getley UK, as the launchpad for Hettich’s innovative FurnSpin technology in the UK. Alku first saw the Interzum award-winning, door-free concept at Hettich UK’s Innovation Centre near Media City in Salford.
FurnSpin throws away the rulebook on cabinet design by revealing or concealing the contents of furniture with a simple 180-degree rotational movement. For FurnSpin to be a workable reality required perfected kinematics to prevent any collision with furniture edges and to cancel out centrifugal force so that even light objects stay put.
“The idea of FurnSpin really appealed to us but seeing it in action got us hooked,” said Dan Hughes, marketing director at Alku and its parent company Getley UK. “We knew that potential customers would have the same engaging experience in a retail environment, creating that emotional connection which is hard to put a price on. FurnSpin not only dovetails with our brand values but offers the wow factor and differentiation that is essential, particularly for independent retailers, in a crowded but often flat market.”
Hettich UK head of marketing Jonathan Hunt said: “FurnSpin is the showroom centrepiece, and source of pride to the retailer thanks to its exclusivity and impact. It opens the conversation about everything which surrounds it.”
FurnSpin will be featured on Hettich UK’s stand at KBB Birmingham 2026.
Tags: kitchens, news, hettich, alku, dan hughes, jonathan hunt, furniture, furnspin