The 1810 Company plans to expand UK sales team to support kitchen retailers

The 1810 Company, a member of the SCHOCK Group, is set to expand its UK sales team, enhancing support for kitchen retailers across the South West of England. The decision to seek a new addition to the team reflects the company’s ongoing commitment to expanding its face-to-face presence across mainland UK.

Returning to full national coverage was a priority outlined by MD Bernhard van Ommen, who joined the company earlier in 2025. He said: “Our customers are at the heart of everything we do. By appointing a regional sales manager, we are ensuring that our partners in these regions benefit from a more personal and responsive service.

“Our diverse 1810 range of stainless steel and PVD sinks, together with SCHOCK’s premium quartz composite products, ensures customers enjoy a superior selection, coupled with the expansion of coverage that strengthens relationships and provides more dedicated support. This expansion of coverage allows us to strengthen relationships, provide timely support, and continue to support growth for our customers.”

Fulfilling the role will provide customers with even more dedicated support and attention, with the company better positioned to provide hands-on service, product training and stronger partnerships.

It comes as part of The 1810 Company’s wider ambition for sustained growth. Since becoming part of the SCHOCK Group in 2022, the company has continued to innovate and expand its product offering while maintaining its focus on customer service.

Bernhard van Ommen added: “Our ambition is to ensure that wherever our customers are based, they feel supported by the 1810 team. We want to continue this upward trajectory, ensuring that our customers always experience the best in both service and product innovation. We look forward to building even stronger connections in these regions.”