St James England partners with Be Modern for launch of Signature Collection by Atlanta Bathrooms

Brassware manufacturer St James England, designers of the St James Traditional, St James Distinction and St James Living collections, has supported leading bathroom furniture manufacturer Be Modern with the launch of its new Signature Collection by Atlanta Bathrooms.

The collaboration features a selection of St James’ most distinguished brassware ranges, which are showcased in the dedicated Signature brochure and on the Atlanta show van, which is currently touring the UK. Together these platforms aim to provide customers and designers with inspiration for creating luxurious bathroom spaces.

The Herrington range makes an ideal addition to any showroom that values exceptional design and superior craftsmanship, offering a refined collection of vanity units.

The featured St James England brassware collections encompass both contemporary elegance and timeless design, and were chosen to perfectly complement the high-end aesthetic of the Signature Collection. Products selected include key ranges from St James Living and St James Distinction, such as the Denbigh, Abbey, Cranworth, Wallis and Stratton.

The companies say the partnership endorses a shared commitment to quality, design integrity, and supporting retailers with cohesive, premium product solutions.

Julian Pearson, group commercial director at Be Modern, said: “We are thrilled to partner with St James brassware for the launch of our Signature Collection by Atlanta Bathrooms. The exceptional quality and design ethos of its Living and Distinction ranges perfectly align with the sophistication and attention to detail that our customers expect from the Atlanta brand. This collaboration allows us to present a complete, luxurious bathroom solution that will inspire our retail partners and their own customers.”

Andy Burton, head of marketing at St James England, added: “Like St James, Be Modern is a well-established and highly respected brand within the industry. We’re delighted to be supporting Be Modern in the launch of its prestigious new furniture range. Both businesses have a shared belief in allowing the products to take centre stage within any bathroom setting.”