Abode adds boiling water taps to its main brand website

Designer and distributor of sinks and taps Abode has added its boiling water tap collection Pronteau™ into its master website to provide an all-inclusive online experience for its customers, so they can now explore the company’s full range of British-designed boiling water taps.

The Abode Pronteau Collection offers a complete mix of multi-functional taps delivering instant boiling, cold filtered water, or both, for anyone that prioritises modern convenience in the home and an enhanced quality of life. Bringing together all products by Abode into one platform, the company’s portfolio of boiling water taps joins a comprehensive range of kitchen sinks and mixer taps, bathroom basins, complementary brassware, and accessories to create new opportunities for product discovery and product pairing in the home.

Digital & marketing director Leanne Stansfield said: “The integration of our boiling water taps into the main brand site marks Phase 2 of our digital redevelopment agenda, and ongoing commitment to be an online destination for quality design and innovation. Our aim is to provide a well-rounded, fully inclusive and immersive online experience to our trade distribution channels, as well as enhancing possibilities for the future presentation and presence of the brand across the digital consumer journey.”

In addition to product categories, Abode has also introduced enhanced search filters, which show the available options for each kitchen or bathroom product to demonstrate exactly how the new sink or tap will look in the home. Web users can also benefit from ‘Abode Recommends’, a new product feature that delivers search results based on personal preferences such as Matt White; Boiling Water Taps; Price.