Bushboard unveils refreshed Omega range to strengthen retail proposition

UK kitchen and bathroom surfaces specialist Bushboard has unveiled a refreshed identity for its long-established Omega range. As part of Wilsonart UK, the laminate engineered surfaces designer and supplier, Bushboard says its relaunch of Omega will provide retail partners with a compelling new collection to support customers seeking more luxurious kitchen finishes.

The refreshed Omega range from Bushboard is centred around 3 core collections. Its Sleek 22mm square edge collection includes 7 design-led marble and stone inspired decors, which offers homeowners a stunning yet low-maintenance alternative to quartz. The Modern collection is a curated selection of 18 sophisticated wood, marble and stone decors, all available with a modern 38mm square edge profile. Completing the range is the Classic collection, which offers consumers a range of 16 38mm postformed surfaces, and the ability to choose from a choice of wood, marble and stone decors.

Omega’s updated branding and breadth of product formats, which include splashbacks, upstands and breakfast bar surfaces in addition to worktops, further underpins the company’s steadfast reputation for quality craftsmanship and innovation.

To further strengthen the refreshed Omega product range, the Bushboard team have curated a sophisticated new visual identity which spans brochures, lifestyle imagery and POS materials. All which has been thoughtfully developed to elevate the range at retail, create consumer engagement and support showrooms in designing dream kitchens for their discerning customers with ease.

“As we mark our 90^th anniversary, we’re proud to reflect on the legacy of creativity and customer service that has made Bushboard a trusted name in work surface solutions,” explains Nick Jones, director worktops EMEA at Bushboard. “We are continually looking to evolve and embrace new technologies and trends, and this relaunch of the Omega brand is an excellent example of this approach in action.

“Through this updated range launch, we are confident Bushboard will remain the go-to choice for retailers looking to provide customers with reliable surface solutions they’ll trust and love.”

With a wide choice of decors including wood, marbles and stones, which are available in both modern square edge and traditional postformed profiles, Omega presents customers with a gorgeous range of refined surfaces for signatures spaces. Both eye-catching and built to endure the demanding kitchen environment, all product formats within the collection are low-maintenance, stain-resistant, feature antibacterial protection and boast a lifetime guarantee.