Register My Appliance Week challenges consumer procrastination


Wed 21st Jan 2026 by KBBFocus

Register My Appliance Week challenges consumer procrastination

Register My Appliance Week challenges consumer procrastination


Feature by KBBFocus | Wed 21st Jan 2026

AMDEA, the UK trade association for manufacturers of large and small domestic appliances, is urging consumers to prioritise sorting household maintenance issues – while they are still small – alongside registering their appliances so they don’t miss out on vital safety information. This registration message is being highlighted during Register My Appliance Week (19th-23rdJanuary 2026) which is once again receiving support from more than 150 Fire and Rescue Services nationwide, the Government and safety and consumer groups.

A survey by AMDEA revealed that when it comes to registering large appliances with the manufacturer, one in 5 (20 per cent) of homeowners couldn’t remember if they had registered their large appliances and less than half (46 per cent) had registered all their major white goods. Millennials claimed the highest percentage who have yet to register all their appliances (63%). While nearly a quarter (24 per cent) of homeowners in the survey, admitted, they might not immediately hear about a recall on an appliance they own.

Stefan Hay, CEO of AMDEA, said: “We all put things off for one reason or another, it’s human nature.  An iced-up freezer or an unusually loud washing machine tend to be things we’ll look at when we finally get a minute, but those ‘little jobs’ can quickly turn into a bigger headache. Acting early is the simplest way to avoid unnecessary expense and inconvenience later down the line. With appliances especially, prioritising registering them with the manufacturer means you can be contacted immediately if a free safety repair is needed on your particular model, before any real issue occurs.” 

With washing machines, fridge-freezers, ovens and microwaves practically universally owned unregistered products remain extremely hard to trace if a safety repair is ever needed. Homeowners represent nearly two thirds (sixty five percent) of the UK’s 29 million householders who – unlike tenants – are wholly responsible for their home purchases and admin. While 94 per cent of homeowners feel it’s important to keep large appliances in good condition, 28 per cent admitted they rarely check them for potential problems. 

Tags: kitchens, news, amdea, register my appliance week, appliances