City Plumbing joins the Bathroom Association in landmark partnership

The Bathroom Association has announced that City Plumbing, one of the UK’s most respected and wide-reaching plumbing and heating merchants, has become the first major national merchant to become a member.

Daphne Doody-Green, chief executive of the Bathroom Association, said: “City Plumbing’s decision to join the association is hugely symbolic. It’s a signal that our new, more inclusive direction is not just timely, it’s necessary. With over 350 branches, award-winning showrooms, and a frontline connection to customers across the UK, City Plumbing brings a vital perspective to our work. This partnership is proof that by collaborating across the whole supply chain, we can tackle shared challenges, accelerate innovation, and make bathrooms better, for people and for the planet.”

City Plumbing, part of the Highbourne Group, employs over 3,000 people and operates 9 businesses across the trade, home improvement, and DIY markets. With most of its branches housing state-of-the-art bathroom showrooms, City Plumbing plays a pivotal role in shaping consumer choice and supporting trade professionals with product selection, design expertise, and fast access to essential stock.

Steve Smith, MD – Bathroom at City Plumbing, said: “We’re proud to be the first merchant partner to join the Bathroom Association. Their direction aligns with our values of being customer-first and creating the future. By adding our voice to this influential community,  we’re committing to a shared goal: creating a better, more connected bathroom industry where innovation thrives, and challenges are solved collectively.”

Daphne Doody-Green added: “Our vision is clear. We’re building a platform where merchants, manufacturers, installers, and retailers can share knowledge, shape standards, and drive change together. City Plumbing joining us in this journey shows we’re on the right track.”