Cyncly partners with Highbourne Group's The Bathroom Showroom

Software and content solutions provider Cyncly has partnered with City Plumbing to roll out its Virtual Worlds 3D design software across The Bathroom Showroom estate. The collaboration marks the largest implementation of Virtual Worlds by any company in the UK.

The Bathroom Showroom is part of the Highbourne Group, which has a brand portfolio that includes City Plumbing and PTS. City Plumbing, with over 300 branches and more than 3,000 colleagues, and The Bathroom Showroom, with 290 showrooms nationally, offer a one-stop solution that gives tradespeople confidence in sending their customers for expert service and advice.

The transition from predominantly 2D design to fully interactive 3D design environments required training and change management, so internal showroom champions were trained to support more than 200 colleagues nationwide. The rollout was completed across all showrooms in just a few weeks, going live in time for the key January trading period.

“Our partnership with City Plumbing and The Bathroom Showroom is a great example of how the right technology, supported by the right training, can unlock huge value,” said Ben Roberts, enterprise sales director at Cyncly. “By empowering showroom teams to design in 3D, we’re helping them deliver faster, more confident purchasing decisions and a richer experience for trade and retail customers alike. It’s rewarding to see how quickly the teams have embraced the software and how it’s already contributing to stronger trade relationships and increased customer satisfaction.”

Stephen Smith, MD of Bathrooms, added:  “The results of the partnership speak for themselves. Our teams have embraced Virtual Worlds and are producing outstanding designs that really capture our customers’ imagination. This investment is already helping us drive stronger trade partnerships and future-proof our showrooms.”