Blum UK looks to build brand awareness and reward customers with new Golden Ticket campaign

Blum UK has launched its new Golden Ticket campaign, which is running simultaneously across six leading UK distributors throughout May 2026.

Following Blum’s ‘More Than a Drawer’ campaign, this new initiative has been designed to ‘reinforce the brand’s position as the premium drawer solution partner of choice while creating a fun and rewarding experience for customers’. 

From 5th May to 1st June 2026, those purchasing qualifying Blum drawer products from participating distributors: Isaac Lord, HPP, Interfit, LDL, Daro and Hart Wholesale can earn entries into their distributor’s exclusive competition.

Each distributor will run their own Golden Ticket competition, featuring specific qualifying Blum products. Customers will be asked a quick interactive question with each purchase, and every correct answer will earn entry towards winning the ultimate reward: a trip for two to Vienna, including return flights from a UK airport and two nights in a hotel.

Participating distributors will each select one lucky winner at random, with Blum supplying the prize to six winners.

Krystyna Threlfall, marketing manager at Blum UK, said: “We’re genuinely excited to be doing something a little different with this activity. The Golden Ticket feels like a fresh way for us to reward the people who choose Blum products every day and bring them to life in the home.

“Vienna was a natural choice for the prize. Blum is proudly Austrian and this felt like a brilliant opportunity to connect people with that heritage, giving them a real taste of the brand’s home country. We hope it sparks just as much excitement out in the market as it has for us here at Blum UK.”