Triton Showers appoints new product director to lead its innovation strategy

Triton Showers has appointed Guy Cowdry as product director to lead its innovation strategy, quality function and sustainability ambitions. Guy will head up Triton’s product strategy from concept and development through to launch, optimisation and end-of-life, ensuring the UK manufacturer continues to deliver solutions that align with evolving customer needs, technical advancements and regulatory shifts.

Guy, who is also a chartered engineer (CEng), began his career at Dyson, working on its cordless vacuum range and playing a central role in the development of its haircare portfolio. He is also the lead inventor behind the flexible plate technology used in one of its most popular straighteners. More recently, he spent 5 years at accessible bathing manufacturer Astor Bannerman, where he established its R&D function, supporting significant business growth and portfolio expansion.

At Triton, his key focus will be to further develop the shower manufacturer’s product offering and identify opportunities to support changing market dynamics. Embedding sustainability across Triton’s product portfolio and future pipeline will also be a key priority. This includes supporting the company’s ambition to achieve carbon net zero by 2035 and delivering against its Scope 1, 2 and 3 targets, while ensuring the benefits are clear and accessible for end users.

Guy said: “Triton operates in a space where there is a genuine opportunity to combine product innovation with meaningful impact for both people and the planet. My experience to date has given me a strong understanding of how important user insight is in shaping successful products. I’m looking forward to working with the team to build on Triton’s market-leading reputation for quality and develop solutions that help customers make more informed choices around water and energy use while improving their daily lives.”

Phil Viner, MD at Triton Showers, said: “Guy’s appointment is a significant step forward for us as we continue to invest in our product offering, world-class quality standards and long-term growth. His depth of experience in product development, combined with a strong track record of delivering innovation in both consumer and specialist markets, makes him a perfect fit for the business. He brings a fresh perspective that will enable us to strengthen our approach to sustainability, enhance our product roadmap and ensure we remain well positioned to meet the needs of customers both today and in the future.”