Geberit expands number of WCs with Turboflush technology to cover every price point

Geberit has expanded its range of WCs featuring the innovative TurboFlush technology, giving retailers access to enhanced flush performance at every price point. TurboFlush is now available across Geberit’s Aspire and Bathroom Collections, which means greater choice for all customer groups, irrespective of their budget or design preference.

With this expansion, the manufacturer is urging bathroom retailers to ‘focus on the WC system’ – highlighting that the most important decision in the bathroom is the one people don’t realise they’re making. This follows research from Geberit which shows 85% of people have felt frustrated that a toilet flush didn’t work properly.

Only half of people can remember being given information about flush performance when buying a toilet, even though 42% said it was more important than ‘look and style’, 39% said more important than colour and 42% said more important than price.

Geberit’s TurboFlush technology uses an asymmetrical inner geometry to guide the flush water in a powerful vortex through the bowl, ensuring thorough and complete cleaning. As a result, the company says it exceeds the flush performance required by international standards by up to 10 times and minimises flushing noise. The technology is now available on 20 designs at all price points across wall-hung and floorstanding designs, including the iCon, Acanto and Geberit ONE ranges (Aspire collection), plus Selnova and Smyle ranges (Geberit Bathroom Collection).

Sophie Weston, head of marketing for Geberit, said: “We know from our research that flush performance is important to homeowners, and remains a source of anxiety for some. Yet retailers often ignore the opportunity to promote this feature, focusing on aesthetics instead. With TurboFlush now available at all price points, we’re giving those retailers the opportunity to focus on the flush – providing innovative technology that boosts performance, reduces cleaning effort and delivers a whisper-quiet flush, across all price points.”