Merlyn launches mew marketing material for premium Arysto collection

Shower enclosure specialist Merlyn has unveiled a redesigned brochure, refreshed photography and new marketing assets for its most premium collection, Arysto. 

The new marketing material reflects Merlyn’s The Power of Pause campaign, which aims to change the messaging behind Arysto and position it as a range that promotes relaxation and helps consumers to recharge and take time to slow down the pace of everyday life.

Merlyn says the campaign 'introduces relatable storytelling, with calming imagery and thoughtful messaging that gives “equal billing” to the experience of showering alongside product quality and design.’ 

Eileen Slattery, marketing director at Merlyn, said: "Arysto has always represented the premium end of our portfolio, recognised for exceptional design, craftsmanship and innovation. With The Power of Pause, we are changing the way we tell that story.

Consumers today expect more from their bathrooms, spaces that allow them to slow down, recharge, calm, and enjoy some everyday luxury. This campaign and assets give our retail partners a stronger lifestyle story to present the Arysto collection."