Merlyn launches new 'practical and premium' range of bespoke dog showers

Shower enclosure specialist Merlyn has launched Velvet Paw, a new bespoke collection of dog showers, which aim to help retailers capitalise on the growing demand for pet-friendly home improvements.

Positioned as a high-value add-on, Velvet Paw is designed to bring quality materials into utility and boot rooms and provide a stylish solution for muddy paws and everyday grooming.

Enclosures are made to order, with sizes available up to 1000mm width and 1000mm height. They are crafted from durable 10mm toughened safety glass and come in: Opti Clear, Satin Etched, Smoked Black and Bronze with a choice of profile finishes: Brushed Brass, Matt Black and Chrome.

Merlyn says that Velvet Paw offers retailers and installers ‘an opportunity to drive incremental spend while tapping into a fast-growing lifestyle trend, helping customers create spaces that work just as hard for their pets as they do for them’.

Eileen Slattery, marketing director at Merlyn, said: “Pet ownership is shaping how homes are designed. Velvet Paw gives retailers a simple way to offer something practical, premium and a little unexpected, while adding real value to the overall sale.”