Flair Showers launches new website featuring pricing and product configurator tools

Flair Showers has introduced a brand new website designed to enhance the customer journey and empower bathroom retailers, installers and specifiers. Featuring a new product configurator tool and dedicated areas for specifiers and installers, the new website provides clear navigation through Flair’s premium Harmony Collections and trusted Flair PRO Collections. It also showcases the sister brands in the Sanbra Ltd portfolio, St James England, Majestic London and The Shower Lab. 

The new product configurator tool on the Flair website displays market-specific recommended retail pricing for the UK, Northern Ireland and ROI. Customers can select their range, style, size and finish, as well as add any compatible side or inline panels and compensating bars, and view the recommended retail price for their specific configuration. Designed for a seamless sales process, Flair’s new pricing configurator instantly delivers tailored prices to retailers at the point of sale.

Flair has also created a dedicated trade hub area on its new website. The hub provides installation support, training videos and information on its Click Fit PRO technology. Merchants and installers can also request a visit from the Flair PRO mobile showroom directly through the trade hub. The show van offers its trade partners the opportunity to experience Flair products first-hand and benefit from Flair specific installation advice.

Gillian Furey, marketing manager, Flair Showers Limited, said: “At Flair, we remain committed to our trade partners and our strategy continues to be driven by them. To complement our redesigned Harmony Collections brochure, we have reimagined our website to enhance the Flair customer journey across print and digital touchpoints. Our new website aims to streamline processes for our trade partners, while inspiring and informing consumers, driving interest and consideration for our showroom retailers, merchants and installers. 

“Our new price configurator tool offers instant clarity on the cost of the chosen configuration, and the next phase will allow consumers to find their nearest Flair retailer. They will also be able to email their quote directly to the retailer too. With dedicated areas for merchants and installers, and specifiers, our new website is a vital tool for all our trade partners, providing comprehensive support, expert guidance and practical advice.”