The Unified Water Label Association (UWLA) is calling on the European KBB industry to realise the importance of using water wisely on World Environment Day – Saturday 5th June. World Environment Day is an international event that encompasses global virtual gatherings, community clean-ups, as well as live social discussions, music and film screenings. A virtual gala is also taking place welcoming the UN Decade on Ecosystem Restoration, including inspiring messages from world leaders, activists, celebrities, and musical performances as well as Pakistan’s host country programme.
UWLA MD Yvonne Orgill said: “The theme for World Environment Day is working together, with a strapline of 'together we can be #generationrestoration'.
“Working together is also a key theme of UWLA’s communication strategy. We believe that everyone has a part to play in making responsible water-saving choices. If those involved in designing, manufacturing, selling, installing and purchasing water-using bathroom products, all work together to help each other, and consumers understand the issues around water scarcity, then we can drive home the message that for the sake of the planet we must use water wisely.
“We explored this at our recent Water Matters workshop, which was attended by an international audience of over 150 delegates representing manufacturers, associations, retailers, distributors and media from Europe as well as further afield from Australia and the USA.”
Carlos Velazquez, newly elected president of UWLA and sustainability director at Roca Group, pictured, added: “There is an increasing awareness of the importance of using water wisely, which is generating interest in the Unified Water Label. The Water Matters event provided a fantastic opportunity to learn more about how to communicate with customers on water efficiency and environmental issues. I am looking forward to sharing our message at the Water World Forum For Life event which takes place this weekend to mark World Environment Day in Reguengos de Monsaraz, Portugal.”
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