British manufacturer Rangemaster is ramping up its digital support for independent retailers with an interactive brand page, which can be integrated into their websites.
The page has been developed for retailers to help improve the online journey for consumers. The free-to-use microsite-style page brings together all the Rangemaster products on the retailer’s website, plus interactive content divided into easy-to-navigate sections. These include ‘Find your perfect Rangemaster cooker’, which highlights the available sizes, fuel types and colours, and ‘Specialist features’, a helpful guide that explains the different elements of Rangemaster’s products – such as the four-way Deluxe Glide-Out Grill and handy rack.
In addition to creating brand consistency and messaging online, the digital asset brings together all the information needed to help consumers find their perfect range cooker, as well as view all the product categories offered by the retailer – all within one page.
Iskender Diker, director of sales and marketing for Rangemaster appliances, said: “We’re dedicated to investing in digital support for our customers and the new Rangemaster brand page has already been well received by independent retailers and uptake has been terrific. We understand that retailers are working with multiple brands and it requires time to keep everything on the website up-to-date. With the Rangemaster interactive brand page, retailers can be sure that they always have the latest product information. Plus, consumers are increasingly looking online before visiting a showroom, so we want to ensure retailers have all the tools available to maintain and enhance the customer journey.”
The new interactive page follows the successful introduction of a new-and-improved online asset portal, which retailers can access to keep their websites and social media channels updated with fresh content, launched during lockdown last year.
For further information about the Rangemaster landing page and to see a demo, retailers are encouraged to speak to their regional sales manager.