British kitchen manufacturer Masterclass Kitchens has unveiled a brand-new kitchen cabinet that the brand has described as representing 'a paradigm shift' in cabinet design.
“A paradigm shift is a situation when the usual accepted way of doing, or thinking about something, changes completely. This is exactly what our brand-new cabinet redesign has done to the current standards within the kitchen industry," explains manufacturing director Gerald Jones.
He continued: “We have thrown out the rule book and redesigned our complete range of kitchen cabinets, to entirely eliminate the need for centre mullions within the cabinet. With many benefits to both retailers and end consumers, this launch is of great importance. We have re-engineered the cabinetry throughout our entire portfolio. We have a new and improved cabinet that offers increased rigidity, safer transportation and quicker installation. Overall, end customers will benefit from up to 30% more useable storage space inside a Masterclass Collection cabinet, than equivalent base and wall cabinetry that a competitor would supply.”
Commerical sales director Steve Tough added: “We are so excited to be launching the next generation of cabinet design within the kitchen industry. We are offering our kitchen partners competitive advantages when they choose Masterclass Kitchens and our new cabinets are a step outside of industry standards! How many other manufacturers can say the same about their products? Meanwhile, we’re not only offering the end customer a cabinet that presents them with more useable space within their kitchen design, we’re also providing them with a product that is far more appealing to look at as well. It really is a win/win situation. Why not take a look at your current kitchen supplier’s cabinets to fully appreciate the aesthetic and practical benefits that our market leading cabinetry can bring to you.”
Watch the video to see how Masterclass Kitchens is changing industry norms with its latest cabinet design: