Food waste disposer and hot tap manufacturer InSinkErator has joined the ArtiCAD Supplier Partnership Programme, with the goal of bringing its products to the attention of independent retailers.ArtiCAD produces kitchen, bathroom and bedroom design software, as well as online planning and patented styling tools.
Jamie Griffin, digital marketing and ecommerce manager Europe and Russia at InSinkErator, said: "We were keen to have our products available in a CAD system, and ArtiCAD was the obvious choice to become our CAD partner. They hold the dominant position in the marketplace with thousands of independent retailers using the ArtiCAD software every day".
Speaking about joining the ArtiCAD Supplier Partnership Programme, Griffin added: "Having our products in the ArtiCAD software ensures that independent retailers have fast, easy access to our ever-improving portfolio, from which to choose the ideal solution for their particular design. The graphics look excellent and really capture the quality, design and detail of our products. Our membership of the ArtiCAD Supplier Partnership Programme is seen as vital in our strategy for the ongoing growth and development of InSinkErator".
2021 has been a big year for InSinkErator. As well as signing up to the ArtiCAD Supplier Partnership Programme, the business also announced an exclusive endorsement from interior designer Kelly Hoppen earlier this year, welcoming her on-board as a brand ambassador.