Ashford-based distributor Sinks & Things has undergone a brand refresh including the creation of a new logo, enhanced website and refreshed marketing assets. The Franke-owned company merged with Cricklade-based The Sink Space in January and the refresh has been undertaken as part of Franke’s commitment to investing in the business as a key part of its UK distribution network.
The new Sinks & Things logo has been developed to create a fresh new image that better reflects the current market and the company’s proposition as a specialist in Franke products. In addition, the website, www.sinksthings.co.uk, has been updated to incorporate the new brand image and to include an up-to-date Our Team page. The Sink Space customers visiting the old website are now redirected to a message on the Sinks & Things site explaining the changes to the distribution businesses. The new branding has been updated across all the company’s marketing assets including email footers, business cards and presentations.
Jo Sargent, sales and marketing director of Franke UK, said: “The investment in a fresh and modern new Sinks & Things brand reflects a dynamic new start for the business following the company’s merger with The Sink Space. It also reflects our commitment to investing in the business as we look towards future growth.”
Franke acquired Sinks & Things in January 2020 to build on the company’s 40-year distribution partnership and strengthen its regional presence in its heartland of London and South East.
The company currently distributes Franke’s entire portfolio including sinks, taps, waste management products and decorative hoods and, and following its the merger with The Sink Space, it now also offers the full Carron Phoenix range giving customers access to both brands from one single provider. Other products in the company’s portfolio include Domus Ducting, Interbin waste management and McAlpine plumbing kits.