Bushboard has refreshed the layout and design of its website in response to altering consumer purchasing behaviours as a result of COVID-10, and also in order to offer support to trade partners managing the impact of the pandemic.
Homeowners are now offered a user-optimised experience featuring Bushboard case studies, a gallery catalogue of the brand’s collection of décors and ranges, and the ability to tailor their own dream kitchen or bathroom space via the innovative virtual design studio. Meanwhile, installers are presented with the 'Resource Centre' – a platform hosting product information, installation guides, videos, and best practice tips. In addition, installers can connect directly with customers through the ‘Find a Retailer’ feature, enabling consumers to find their nearest retailer.
“We originally launched ‘Restart Together Club’ in July as a way for Bushboard to support kitchen and bathroom retailers in their return to business in the wake of the COVID-19 crisis,” digital communication manager UK worktops for Wilsonart UK, Holly Turnbull, explained. “The now rebranded ‘Resource Centre’ feature was found to be such a valuable asset to our retailer partners that this is now a permanent fixture of our new website and enables retailers to find or order everything they need at the touch of a button. It also allows them to easily access brochures, efficiently order up to five free samples with free shipping and be part of an interactive community supported by our customer care team, that holds their success at the centre of their work."