Italian appliance brand Smeg has turned to the nation to help it choose the latest colour addition to its iconic range of FAB fridges. Unveiled during London Design Festival, Smeg has revealed eight all-new matte shades at its flagship Regent Street store.
Smeg is inviting visitors and passers-by to choose which colourway is put into production by scanning a QR code to vote. For those unable to check it out in person, entrants can place their vote by clicking HERE.
The deadline to cast your vote is midnight on 8th November, before the winning model will be announced and sent into production. The eight new shades vary from bold shades to muted tones. For lovers of pops of colour in the kitchen, the new models feature a light Azzurro Blue or darker, vibrant Classic Blue. Rust offers a bold, deep orange, while Very Peri celebrates the Pantone Colour of the Year in an eye-catching purple to make a statement. For lovers of a contemporary kitchen, Smeg fans can vote for a muted beige Perfectly Pale or a matte White. Co-ordinating with 2022’s most trending finish, Sage Green offers a calming tone for kitchens, while Claret delivers a deep, seasonal shade.