Ireland’s largest bathroom brand, Sonas Bathrooms, which has 45 years of experience distributing a complete range of bathroom products to retail partners, has announced its expansion to the UK. Following a successful management buyout in 2021, strengthening of the senior management team and the development of a new range of products, the company says that it considers 2023 'the optimum time for expansion'.
Richard Sloan, CEO of Sonas Bathrooms in Ireland and the UK, said: “This is the start of another exciting chapter for the business. Sonas has grown to be the market leader in Ireland and while this is a strong position to be in, we see the UK market as a wonderful opportunity for further development. Ambition is one of our core values and I am really happy to welcome some impressive new talent with strong industry knowledge to Sonas as part of our expansion.”
Joining the Sonas UK team are a team of four area sales managers: Paul Harris – Northwest/West Midlands, Leon Varrier – Northeast/East Midlands, Doug Jones – Anglia & North Greater London area, and Chris Bosher – South East.
Sloan continued: “With this group of experienced bathroom experts joining our wider team of ninety employees, we are well placed to replicate our Irish model which is to be a leading brand of choice for retailers in the bathroom industry serving Refurbishment, Maintenance and Improvement (RMI), New House Build and Commercial channels. While products will be delivered duty paid from our Dublin HQ in the initial period, we will be investing in a new UK distribution centre as service and efficient supply is central to our proposition. Having stock on the ground for quick delivery will be a key component of success with our target audience of bathroom retailers and merchants.”
The UK sales team, pictured from left to right: Paul Harris, Leon Varrier, Richard Sloan, Chris Bosher, and Doug Jones.
