Villeroy & Boch has announced that its focus for 2023 is the company’s 275th anniversary. With the launch of an extensive range of taps and fittings in Europe and a new designer collection encompassing all product areas, the brand says it is 'consolidating its position as an all-round supplier for high-quality bathrooms'. Villeroy & Boch is celebrating the dawning of this new era at ISH Frankfurt and online at the Villeroy & Boch Innovation Days.
Georg Lörz, director bathroom and wellness, views the digital Villeroy & Boch Innovation Days and ISH in Frankfurt as ideal complementary platforms to present and bring to life the comprehensive product portfolio. He said: “With our broad presence and our hybrid presentation of new products, we are everywhere trade, retail, planners and architects expect to find us. Our partners can experience all the exhibition highlights live and at any time of their choosing. We are looking forward to this shared experience.” To accompany the opening of the exhibition in Frankfurt, all new products, 360° views, virtual exhibition tours, inspiring presentations and much more will be available online at pro.villeroy-boch.com/innovationdays. Access will still be possible after the close of the trade fair.
To mark the company’s 275th anniversary, Villeroy & Boch is presenting Antao – a new range of taps and fittings developed by the design duo kaschkasch, and that the company says gives the bathroom a 'natural and harmonious look', and co-ordinates with all Villeroy & Boch collections.