Refrigeration specialist Liebherr has announced two new appointments to its marketing and sales teams; Paul Woodhouse, UK regional communications & brand manager, and Louise Marshall, UK national sales manager.
Paul will be responsible for the planning and activation of marketing communications activity aimed at engaging appliance retail partners and consumers. This includes brand awareness, campaign management and demand generation. With over 12 years' experience in both the B2B and B2C sectors, Paul has a wealth of expertise as a marketing leader in automotive retail and technology marketing services. Based in the appliances department at Liebherr’s UK head office in Biggleswade, he will be reporting into Liebherr’s global marketing team in Ochsenhausen, Germany.
Louise joins the Liebherr team as the UK national sales manager across Liebherr’s refrigeration division. Her role will be to strengthen the brand’s ongoing relationships with electrical and kitchen retailers, growing the dealer network nationwide. Having spent over 20 years working within the appliance industry with brands such as Whirlpool and Indesit, Louise will be leading Liebherr’s expert team of area sales managers across the UK to continuously deliver outstanding customer service.