Sanitary industry professionals from around the world gathered in Lisbon, Portugal from 30th May to 2nd June to experience the Grohe X Professional Event. Not only were participants able to visit the Grohe Experience Centre in Lisbon and the plant in Albergaria, but also a dedicated brand space completed the customer journey. The brand space presented the Grohe Professional portfolio in four areas, from highlighting products such as the water-recirculating shower Grohe Everstream, the new colour Phantom Black and the new Grohe Tempesta hand shower, to the brand’s efforts to strengthen the industry with an exclusive comprehensive product, training and service package.
“We are delighted that the Grohe X Professional event was a great success. Direct contact with our professional partners is vital to us and it is important to come together as an industry to understand how we can support each other. We firmly believe that this is the foundation for sustained growth and innovation, and we will continue to invest in these relationships”, said Jonas Brennwald, leader Lixil EMENA.
With Grohe Professional, Grohe says it has created a unique product and service proposition tailored to the needs of sanitaryware wholesalers, installers, showrooms, project customers and kitchen studios. During the Grohe X Professional Event, partners could explore the broad offering in more detail. The dedicated Grohe Professional range encompasses over 700 products that the brand sells exclusively to the traditional wholesale channel.
The focus of the commercial area was how to support professionals at the point of sale, where the recently launched Grohe Professional campaign was presented. In the GIVE area, participants were introduced to the brand’s strategy to promote the plumbing profession and increase the pipeline of skilled workers. The GIVE Program (Grohe Installer Vocational Training and Education) supports plumbing schools in providing young installers with a solid foundation for a successful start to their careers. Grohe is already cooperating with 65 schools in the EMENA region. Another focus was the partnership with WorldSkills International, a global platform to raise the profile and recognition of skilled people.
