Zip Water UK has announced the return of Nick Taylor as head of residential sales as the company looks to reinvigorate its presence in this competitive market sector.
Having previously enjoyed a head of sales role at Zip, Nick’s knowledge of both the brand and product is unrivalled. His almost 10-year hiatus saw him broaden his experience at a variety of brands, including HotSpot Titanium.
Nick’s role will be to increase Zip’s market share in the residential sector, build relationships with exclusive showrooms and ensure the spotlight is once again on the HydroTap.
Nick said: “I’m extremely happy to be back at Zip and work alongside such a great team. The company has grown enormously with an even more outstanding product range for the top end of the residential market, so I’m honoured to be driving it forward. With a high number of boiling, chilled and sparkling filtered water taps now on the market, customers have more choice than ever before. However, what’s been missing at the luxury end of the market is a premium option that isn’t available at discount retailers.
“The HydroTap has been head and shoulders above competitors for over twenty years, and for good reason. Our focus on creating the very best product – that not only performs like a dream, but looks incredibly stylish too – is what attracted me back. I can’t wait to build connections and see how we can help transform homes and projects all across the country.”