Grohe has announced it will be exhibiting at HIX for the third consecutive year, with a particular focus on both its dedicated Grohe Professional portfolio and premium sub-brand, Grohe SPA, comprising renowned designs such as Atrio, Allure Brilliant, and ICON 3D. The hotel design show is set to take place from 16th to 17th November at London’s Business Design Centre, and will welcome over 3,500 guests and 200 exhibitors. This year’s exhibition is under the theme ‘a room with a point of view’ and seeks to bring together the hotel interior community, providing two days of networking, discussions, celebration, and collaboration.
Catering to the increasing demand for personalisation within bathroom design, Grohe will showcase its new Phantom Black finish from its Professional portfolio. Alongside this, the customisable Private Collection of taps and handles (pictured), and the state-of-the-art 3D printed tap collection, ICON 3D, from the premium sub-brand, Grohe SPA, will also be displayed. Elsewhere, visitors will be able to see Grohe’s full spectrum of 11 PVD colour finishes with their colour swatch display.
To encourage visitors to relax and unwind while taking in the exhibition, Grohe will have a working barista-style coffee bar for guests to enjoy complimentary hot drinks throughout the day. Additionally, an exclusive prosecco bar will open at 4pm on Thursday 16th in celebration of the debut day.
“Once again, we’re delighted to be returning to HIX this year, following two triumphant shows,” said Ebru Bircan, leader, marketing sctivation UK, Lixil EMENA and Grohe UK. “This year we’ll be highlighting our Professional Portfolio and our premium sub-brand, Grohe SPA, with emphasis on bathroom design concepts that evoke individuality, personalisation, and customisation. Luxury bathroom design is becoming more and more steeped in personalisation and bespoke requirements, and the hotel bathroom provides users with a truly unique experience, one of ultimate relaxation and enjoyment, but also inspiration.”